Making the Invisible, Visible.

We teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International. We called the installations ‘Making the invisible visible’. They highlight the case of Troy Davis, a man who was on death row for 19 years in the USA, despite serious doubts about his conviction.  The posters were displayed on fence railings. Front on, you see nothing but bars.  Troy’s face only becomes visible from an angle. A plaque on the fence directed passers-by to a site where they could sign a petition to stop Troy's execution-   www.amnesty.org.uk/fence

The video had almost 60,000 views in 5 days. It was picked up by The Cool Hunter, written about by Shots, blogged about by Creative Review, selected by bestadsontv.com, adsoftheworld, Campaign and Ad Age's best ads plus it was featured on everything from Wooster Collective to Londonist. 

Amnesty felt it was such a powerful communication tool, that the campaign appeared on fences around Europe the following year.

Winner: United Nations Award, One Show, New York Festivals, BestAds