Good news! The client bought commercial time during Super Bowl 50. Bad news is, they're just going to run 15 seconds of hard sell, but suggested we do something for social. 

So we did. Over 200 scripts tailored to every conceivable event and one day of non-stop shooting later, we found ourselves in the Persil control room with hours to spare before the Big Game. Armed with videos starring our hero:

Who magically responded to almost every event. 

In the end brands responded, people replied and the press noticed. While the Super Bowl spot we didn't make landed on nobody's top 10 list (except maybe the client's), hijacking the game with social landed us 33 million impressions and an 89% increase in net sentiment.

“Persil ProClean did a masterful job of real-time
Twitter-Chatter...”— Huffington Post