Tesco
A campaign of little spots with big festive impact for Britain’s largest supermarket brand.
Tesco: Christmas
In W+K's first campaign for Tesco, we wanted to highlight the little things that make Christmas. As part of the campaign, we created a series of stings, each 10 seconds in length. Each one was a little Christmas moment, punctuated by the item that enabled the moment to happen...and a very non-traditional piece of music!
That same non traditional music selection got us some D&AD love too.