Shameless
Creating a stir for Britain’s naughtiest network
Channel4: Shameless OOH
Britain's Channel4 wanted to promote the Christmas special of their new hit show 'Shameless' (yes Americans, it was British before you remade it). Channel 4 was the enfant terrible of British telly. Shameless was just as naughty. So our billboards followed suit. I’m proud to say they were so naughty the BBC reported on them.
And they picked up some nice metal.
Winner: Campaign Poster Awards, Creative Circle.