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Discover

A brand I’ve had the pleasure of shaping for three years and counting.

The “Especially for Everyone” campaign challenges the old notion that the best experiences are reserved only for those at the top. And who better to help us tell that story than Jennifer Coolidge?

Especially for Everyone: Year 1

Jennifer and Discover joined forces to show everyone that they don’t have to be a celebrity or VIP to feel cared for by their bank. Discover gives their customers a banking experience they deserve by offering everyone the same great benefits, rewards and service regardless of status, such as cash back rewards, billing reminders, and no fees.

Discover: 5% Gas Promotion

U.S. gas prices are skyrocketing, with the national average now hovering at $4.86 a gallon. In California, drivers are facing prices north of $7 a gallon. It’s enough to make a person consider an alternative means of transportation, like a bicycle or a motorized scooter or… a horse?

While people have commented on social media about a return to throwback transit of the four-legged variety—in a kidding, not kidding sort of way—we heard the chatter and launched a stunt with an Old West flair. To call attention to a 5% cash back offer on gas, we sent several riders on horseback to California gas stations, wearing specially-created blankets with messages.